Archive · 5 Nov 2025
Analysts Recommend Buying Shringar House of Mangalsutra and Shanti Gold International Stocks
Imagine people are starting to buy their jewelry from big, trusted stores instead of small, local shops.
Two new jewelry companies, Shringar House of Mangalsutra and Shanti Gold International, are like those big stores.
An investment company thinks these two are going to do really well.
They believe more and more people will buy from organized jewelry stores, and these companies are getting bigger and better at making jewelry.
Shringar is known for making special necklaces called mangalsutras, and Shanti Gold is good at making wedding jewelry.
The investment company has set prices they think the companies' stocks will reach, which are higher than they are now.
Choice Institutional Equities initiated 'buy' ratings on Shringar House of Mangalsutra and Shanti Gold International.
The brokerage cites a steady consumer shift towards the organized jewellery market.
Shringar House of Mangalsutra has a target price of ₹295 with 29% upside potential.
Shanti Gold International has a target price of ₹350 with 45% upside potential.
The organized jewellery market share in India is projected to grow from 35% in 2023 to 60% by 2029.
- Who
- Choice Institutional Equities
- What
- Initiated coverage with ‘buy’ ratings on Shringar House of Mangalsutra and Shanti Gold International, citing a shift to organized jewelry.
- When
- Recent
- Where
- India
- Why
- Consumers are shifting towards the organized jewelry market, and both companies are well-positioned to benefit from this trend due to expanding retail networks, growing manufacturing capabilities, and increased consumer preference for certified jewelry.
- Analyst Firm
- Choice Institutional Equities
- Shringar House of Mangalsutra Target Price
- ₹ 295
- Shringar House of Mangalsutra Upside Potential
- 29%
- Shringar House of Mangalsutra Market Share
- 6% in 2023, projected to rise to 10%
- Shanti Gold International Target Price
- ₹ 350
- Shanti Gold International Upside Potential
- 45%
- Shanti Gold International Revenue Driver
- Bridal Jewellery (52% of demand)
- Organized Jewellery Market Share (2023)
- 35%
- Projected Organized Jewellery Market Share (2029)
- 60%