Archive · 25 Aug 2026
FSSAI Action Prompts Bournvita and Amway to Drop Misleading Claims
India’s food regulator is checking whether food companies make claims that could confuse shoppers.
Mondelez India removed some Bournvita health and nutrition claims after receiving a notice.
The regulator did not explain exactly which Bournvita claims were involved.
Amway removed “100%” from its coconut oil label.
It also stopped using “Energy Drink” for some caffeinated XS products.
Other companies changed claims about immunity, bones and calcium in baby foods.
Flipkart said it removed a product after another company received a notice.
FSSAI says this is part of a larger campaign against misleading food advertising and labels.
Mondelez India withdrew Bournvita health and nutrient-comparison claims and related advertisements from e-commerce platforms.
Amway India removed “100%” from its coconut oil packaging and promotional materials.
Amway also discontinued the term “Energy Drink” from its caffeinated XS product range.
Sapiens Labs and Juza Foods took corrective action over allegedly misleading product claims.
FSSAI said more than 150 notices have reportedly been issued during its wider enforcement campaign.
- Who
- The Food Safety and Standards Authority of India, Mondelez India, Amway India and other food businesses.
- What
- Food companies took corrective measures after FSSAI flagged allegedly misleading claims, advertisements, trade names and labels.
- When
- The regulator reported the actions on Tuesday; Amway said revised packaging will begin with the August 2026 production cycle.
- Where
- The actions concern food products and e-commerce platforms in India.
- Why
- FSSAI is enforcing food safety rules and seeking to prevent consumers from receiving inaccurate impressions about products’ nutrition or composition.
FSSAI’s regulatory position
Companies’ compliance position
Product claims and labels
FSSAI’s regulatory position
FSSAI said claims and labels could mislead consumers about nutritional qualities, composition or product benefits, and required corrective action.
Companies’ compliance position
The companies named in the report withdrew, changed or discontinued the flagged claims and promotional material.
Existing Amway stock
FSSAI’s regulatory position
FSSAI flagged the “100%” and “Energy Drink” wording as inconsistent with its advisory.
Companies’ compliance position
Amway said old “100%” stock had been discontinued from sales channels and sought permission to sell existing stock carrying older “Energy Drink” artwork until inventory is exhausted.
- Regulator
- Food Safety and Standards Authority of India (FSSAI)
- Bournvita action
- Mondelez India withdrew flagged health and nutrient-comparison claims and related e-commerce advertisements.
- Amway coconut oil
- The term “100%” was removed from “100% Pure Coconut Oil” packaging and promotional materials.
- Amway XS products
- Amway discontinued the term “Energy Drink” from its caffeinated XS product range.
- Packaging timeline
- Amway said revised packaging will be introduced from the next production cycle in August 2026.
- Enforcement scale
- More than 150 notices have reportedly been issued to food businesses.
- Other corrective actions
- Sapiens Labs, Juza Foods and a product listed by Vichi Agro Products also faced actions or changes following notices.