Archive · 1 Oct 2025
Arattai: Zoho's Messaging App Gains Popularity in India
Arattai is a messaging app made by Zoho in India that is becoming popular.
It is designed as a local alternative to WhatsApp.
Arattai allows users to log in on their television to pick up conversations and also supports multiple devices.
Group calls can hold up to 50 people, and chats are end-to-end encrypted.
The app works well on low-end phones and slower internet connections, making it suitable for rural India.
Arattai focuses on simplicity, privacy and ease of use.
Arattai is a messaging app developed by Zoho.
The app is becoming popular among Indian users as an alternative to WhatsApp.
Arattai offers features like texting, calling and file exchange.
It features an app for Android TV, allowing for use on larger screens.
Arattai prioritizes privacy with end-to-end encryption for chats.
- Who
- Zoho and Arattai users
- What
- Arattai messaging app
- When
- Recent growth in popularity
- Where
- India
- Why
- To provide a Made-in-India messaging alternative
- App Name
- Arattai
- Developer
- Zoho
- Focus
- Made-in-India messaging alternative
- Key Features
- Texting, calling, file exchange, Android TV app, multi-device login
- Group Calls
- Up to 50 people
- Privacy
- End-to-end encryption for chats
- File Sharing
- 1 GB limit
Sources
Zoho’s Arattai app downloads skyrocket 185X after govt backing
Sridhar Vembu says Zoho will make Arattai interoperable like UPI: ‘Do not want to be a monopoly ever’
WhatsApp Rolls Out AI Features as India Embraces Arattai Messaging App
Zoho’s Arattai Messaging App Surges in India, Promises Privacy and Openness
Arattai’s adoption driven by ‘Made in India’, but we want to be known for our product features and R&D focus, says Global Product Head Jeri John
Everything about Zoho’s Arattai
Arattai takes on WhatsApp: 5 areas where Zoho's app beats Meta’s messaging giant
Mint Explainer: Can Zoho’s Arattai break the WhatsApp-Telegram duopoly in India?
Everything you need to know about Arattai, India’s viral messaging app
Arattai vs WhatsApp: Zoho CEO Sridhar Vembu reassures Indian user data will stay in India
As Zoho's indigenous messaging app Arattai gains steam, privacy conscious users point out this WhatsApp feature it lacks
Arattai Vs WhatsApp: Will The Indian Offering Outclass The Meta-Owned Platform?
What is Arattai? Does it have the muscle to take on WhatsApp?
WhatsApp vs Arattai: One Feature That Is Only Available On The Indian App
Arattai Rises as India’s Homegrown WhatsApp Rival, But Users Flag Missing Privacy Feature
The Arattai challenge: Can it master the social grammar of building global tech?
Zoho messaging app Arattai hits growth milestone amid Tamil name controversy, Can the ‘Made in India’ app challenge WhatsApp?
