Archive · 13 Aug 2025
Ormax Media Launches Sports Streaming Tracker in India
Imagine a company that helps other companies understand how people watch sports online.
This company, Ormax Media, made a new tool called Ormax Sports Track.
This tool will measure how many people watch different sports, like cricket and football, on their phones and computers.
It will look at how popular the sport is, how many people watch it, if people like it, and how likely they are to pay money to watch.
The tool will give reports to these sports companies so they can make their shows more appealing, spend their advertising money in a smart way, and get more people to subscribe.
Ormax Media launched Ormax Sports Track, a research tool for measuring sports engagement on digital platforms.
The tool will assess tournament performance using metrics like Buzz, Reach, Appeal, and Potency.
It aims to help platforms understand audience engagement throughout a tournament.
The research involves weekly online surveys with 600 regular OTT sports viewers.
Subscribers receive reports to inform marketing and content strategies.
- Who
- Ormax Media launched the tool, aimed at OTT platforms and sports leagues.
- What
- Ormax Media launched a research tool, Ormax Sports Track, to measure sports engagement on digital platforms.
- When
- The launch occurred recently, coinciding with increased investment in sports by OTT platforms.
- Where
- The tool is for the Indian market.
- Why
- To help platforms and leagues understand audience engagement and optimize marketing strategies.
- Company
- Ormax Media
- Tool Name
- Ormax Sports Track
- Purpose
- Measure sports engagement and marketing impact
- Key Metrics
- Buzz, Reach, Appeal, Potency
- Survey Participants
- 600 regular OTT sports viewers
- Report Frequency
- Mid-week and end-of-week