Archive · 16 Sep 2025
Royal Stag Enlists New Ambassadors Across Industries
Royal Stag, a whiskey brand, has added four new faces to its team of ambassadors.
These include actor Sidharth Malhotra, rapper Badshah, actor Naga Chaitanya, and gamer Payal Dhare, joining current ambassadors.
The brand aims to connect with young people who like entertainment, like movies, music, and gaming.
The new ambassadors express alignment with the brand, emphasizing ambition, individuality, and celebrating success.
Royal Stag wants to be a brand for young, confident people.
Royal Stag announced four new brand ambassadors.
The new ambassadors include Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare.
They join existing ambassadors like Rohit Sharma.
The brand is focused on connecting with young consumers.
The brand philosophy is 'Live It Large,' focusing on ambition.
- Who
- Royal Stag
- What
- Announced new brand ambassadors
- When
- Not specified
- Where
- India
- Why
- To strengthen cultural resonance and bond with youth
Brand Messaging
Brand Positioning
Target Audience Focus
Brand Messaging
Brand emphasizes ambition and individuality in youth culture.
Brand Positioning
Brand aims to inspire confidence and celebrate success.
- Brand
- Royal Stag
- Parent Company
- Pernod Ricard India
- New Ambassadors
- Sidharth Malhotra, Badshah, Naga Chaitanya, Payal Dhare
- Existing Ambassadors
- Rohit Sharma, Jasprit Bumrah, Suryakumar Yadav
- Brand Philosophy
- Live It Large
- Target Audience
- Young, confident individuals
