India's OTT platforms struggle with content discovery

India has many online streaming platforms, called OTT platforms, with thousands of shows and movies.

This makes it hard for people to find what they want to watch.

They spend a lot of time scrolling and searching, which can make them frustrated and cancel their subscriptions.

Experts say these platforms need better tools, like smarter recommendations and language filters, to help people find content more easily.

Some platforms are already working on this by making their interfaces cleaner and using AI to understand what each user likes.

This will help people enjoy their streaming experience more and keep their subscriptions.