Archive · 2 Sep 2025
ZEE Entertainment Achieves High Market Share in Linear TV
ZEE Entertainment, a TV company, has done really well recently!
They have the biggest share of people watching TV in the last four years.
Many of their channels are the most popular in their categories.
This is especially true in Southern India, where they have a bigger audience than before.
Zee Kannada is the most-watched channel in Kannada.
Zee Telugu also had a huge premiere of a movie in Hyderabad.
They have launched new channels, and are making shows that families enjoy watching together.
ZEE Entertainment achieved an 18.2% market share in linear TV.
Eight channels from ZEE's portfolio are number one in their genres.
Zee TV achieved a 3-year high market share of approximately 15% in July.
Zee Kannada holds the top position in Kannada general entertainment with a 44% share.
Zee Telugu recorded an 18.1 TVR for a recent movie premiere.
- Who
- ZEE Entertainment Enterprises Ltd.
- What
- Achieved a 4-year high market share in linear TV
- When
- July 2025 (Zee TV)
- Where
- India, with significant gains in Southern states
- Why
- Due to high demand and new content launches.
- Market Share
- 18.2%
- Channels in Top Position
- Eight
- Zee TV Hindi Share
- 15%
- Zee Kannada Share
- 44%
- Zee Telugu TVR
- 18.1
- Date Published
- September 2, 2025