Archive · 18 Jul 2026
Apple Raises Prices for Music and One
Apple has increased the prices for its music streaming service, Apple Music, and its Apple One bundles.
The individual plan now costs $11.99 a month, up from $10.99.
The family plan is now $19.99, up from $16.99, and the student plan is $6.99, up from $5.99.
Apple One bundles also saw price increases, with the Family tier now at $27.95 and the Premier plan at $39.95.
Apple says the price hikes are due to rising licensing costs.
This is the first price increase for Apple Music since October 2022.
Spotify also raised its prices earlier this year, but Apple's offering remains cheaper.
Apple TV's price was increased in August 2025, but this did not affect Apple One prices.
Apple Music individual plan increased to $11.99/month from $10.99.
Apple Music family plan increased to $19.99/month from $16.99.
Apple Music student plan increased to $6.99/month from $5.99.
Apple One Family tier increased to $27.95/month from $25.95.
Apple One Premier plan increased to $39.95/month from $37.95.
- Who
- Apple Inc.
- What
- Price increase for Apple Music and Apple One bundles
- When
- Effective immediately
- Where
- United States, India, Europe, United Kingdom, and other markets
- Why
- Rising licensing costs
Apple's Justification
Consumer Perspective
Price Increase Reason
Apple's Justification
Apple cites rising licensing costs as the reason for the price increase.
Consumer Perspective
Consumers may view the price increase as a burden, especially during economic uncertainty.
Competitive Pricing
Apple's Justification
Apple maintains that its pricing remains competitive compared to other services like Spotify.
Consumer Perspective
Consumers might still feel the pinch, particularly those on tighter budgets.
- Individual Plan
- $11.99/month (up from $10.99)
- Family Plan
- $19.99/month (up from $16.99)
- Student Plan
- $6.99/month (up from $5.99)
- Apple One Family Tier
- $27.95/month (up from $25.95)
- Apple One Premier Plan
- $39.95/month (up from $37.95)
- Last Price Increase
- October 2022
- Spotify Premium Price
- $12.99/month
- Apple TV Price Increase
- $12.99/month (up from $9.99)
