Archive · 25 Nov 2025
Comviva Launches AI-Powered MobiLytix Real Time Marketing
Comviva, a company that helps businesses with digital transformation, has launched a new tool called MobiLytix® Real Time Marketing.
This tool uses advanced AI to help marketers create better and faster campaigns.
It can generate different versions of messages, tailor content for different groups of people, and provide easy-to-understand reports.
The tool also has pre-defined templates for common marketing tasks, making it easier for marketers to plan and execute campaigns.
Comviva says this tool will help marketing teams work more efficiently and effectively, leading to better customer engagement and business growth.
The tool is designed to be intuitive and scalable, combining over 120 AI models to personalize interactions in real time.
Comviva has a proven track record with over 300 million consumers using their solutions.
Comviva launched GenAI-driven MobiLytix® Real Time Marketing (RTM) to enhance marketing campaigns.
The platform reduces manual interventions and empowers marketers with AI-driven decisioning and pre-defined templates.
MobiLytix RTM can generate message variations, tailor content, and provide actionable insights through conversational prompts.
The platform aims to move from marketing automation to marketing autonomy with AI agents that learn and optimize campaigns.
Comviva has a proven track record with over 300 million deployed consumers and more than two decades of Customer Value Management expertise.
- Who
- Comviva, a global leader in digital transformation solutions
- What
- Launched GenAI-driven MobiLytix® Real Time Marketing (RTM) platform
- When
- November 25, 2025
- Where
- New Delhi, India
- Why
- To help enterprise marketers drive higher conversion, retention, and customer lifetime value
- Company
- Comviva
- Product
- MobiLytix® Real Time Marketing (RTM)
- Key Features
- GenAI capabilities, AI-driven decisioning, pre-defined templates, autonomous AI agents
- Benefits
- Higher conversion, retention, customer lifetime value
- Customer Base
- Over 300 million deployed consumers
- Expertise
- More than two decades of Customer Value Management
- AI Models
- More than 120 advanced predictive and prescriptive AI models