Archive · 13 Nov 2025
Zoho Arattai to Implement End-to-End Encryption for Text Messages
Zoho's messaging app, Arattai, is getting a new security feature!
Soon, your text messages will be like a secret code that only you and the person you're talking to can read, thanks to end-to-end encryption.
This is similar to how voice and video calls already work.
The boss of Zoho, Sridhar, says this is important for privacy, especially since they keep all information in India.
He also mentioned that it's a bit tricky to add a way to save your chats (backups) with this new secret code, so that will take a little longer to arrive.
He's not worried that Arattai isn't one of the most popular apps right now.
He believes it's normal for apps to have ups and downs, and what matters most is building something useful that lasts a long time.
He compares it to building a strong house rather than a flimsy toy that's popular for only a moment.
Zoho CEO Sridhar Vembu confirmed Arattai will soon have end-to-end encryption for text messages.
Full backup functionality for encrypted chats is expected to be available in two to four weeks.
Arattai currently offers end-to-end encryption for voice and video calls, but not yet for text messages.
Vembu stated that Arattai's drop from the top 100 app charts is a normal part of product evolution, not a cause for concern.
Zoho emphasizes its focus on long-term innovation and building homegrown technology in India, rather than chasing hype or selling user data.
- Who
- Zoho CEO Sridhar Vembu
- What
- Confirmed that Arattai will soon implement end-to-end encryption for text messages and discussed the company's long-term technology development philosophy.
- When
- Recently, with encryption updates rolling out in a few days and backup functionality in two to four weeks.
- Where
- The development and data storage are based in India.
- Why
- To enhance user privacy and security, and to underscore Zoho's commitment to long-term innovation over short-term trends.
Concerns about Arattai's Ranking Decline
Zoho's Perspective on Product Evolution
App Ranking Performance
Concerns about Arattai's Ranking Decline
Arattai has dropped from the top 100 apps list, suggesting a potential issue with user retention or adoption.
Zoho's Perspective on Product Evolution
Sridhar Vembu views the ranking drop as a normal part of a product's lifecycle, emphasizing that sustainable technology involves 'ups and downs' and is not about chasing temporary hype or vanity metrics.
Focus of Development
Concerns about Arattai's Ranking Decline
The decline in rankings could indicate a need to adapt to market trends and user expectations more rapidly.
Zoho's Perspective on Product Evolution
Zoho is committed to 'long-term innovation' and 'producing really long-term technology,' prioritizing continuous product improvement over celebrating short-lived milestones or engaging in a 'hype environment.'
- App Name
- Arattai
- Company
- Zoho Corporation
- Key Executive
- Sridhar Vembu (CEO)
- Feature Update
- End-to-end encryption for text messages
- Backup Functionality
- Expected in two to four weeks
- Current Encryption Status
- End-to-end encryption available for voice and video calls, not yet for text messages.
- Data Storage
- All data stored and encrypted in India
- Monetization Strategy
- Does not sell user data or monetize through ads
Sources
Sridhar Vembu just dropped a big warning for Arattai users ahead of new update: here's what to know
‘It won’t last, I simply don’t pay…,’ says Sridhar Vembu after Zoho Arattai slips out of top 100 rankings
‘It will take us some time…,’ says Sridhar Vembu on Zoho Arattai’s E2E encryption update
Sridhar Vembu Responds to Arattai’s Ranking Drop: “We’re Building for the Long Term, Not Chasing Hype”
