Cumin Drinks Challenge Colas in India's Beverage Market

Imagine a market where people are getting tired of regular sugary drinks.

Now, drinks flavored with cumin, a common spice in Indian kitchens, are becoming popular!

Big companies like Coca-Cola and smaller brands are making these drinks to give people more choices.

The market for these drinks is growing, and the companies are trying to make more and sell them everywhere.

The main problem they have is that the government taxes these drinks a lot, which makes it harder to sell them cheaply.

However, they are committed to keeping the drink affordable so that more people will buy it.