Archive · 23 May 2025
Baker’s Dozen: Aditi Handa Makes Sourdough Bread Accessible
Aditi Handa, the founder of Baker's Dozen, wanted to make healthy sourdough bread available to everyone.
She started by making it accessible in local shops.
At first, people weren't used to it, but she educated them about its benefits, like being free from bad ingredients.
Her brand now sells a lot of sourdough products and even a special cake without unhealthy ingredients.
They started small and grew by being patient and making good bread.
Aditi Handa, founder of Baker's Dozen, aimed to make sourdough bread a daily staple.
The brand started in Mumbai but moved production to Ahmedabad as it grew.
Baker's Dozen uses a simple sourdough recipe: flour, water, salt, and yeast.
The company created a 'Zero Maida' whole wheat loaf with sourdough to increase shelf life.
Aditi Handa aims to make high-quality bread affordable and accessible to all.
- Who
- Aditi Handa, co-founder of Baker's Dozen
- What
- Made sourdough bread accessible through kirana shops.
- When
- Since 2013
- Where
- Started in Mumbai, now in Ahmedabad
- Why
- To bring sourdough back as a daily essential and make healthy food accessible.
- Founder
- Aditi Handa
- Brand
- Baker's Dozen
- Focus
- Sourdough bread
- Headquarters
- Mumbai (initially)
- Notable Product
- Zero Maida Donut Cake
- Biggest Player
- Whole wheat loaf