Archive · 23 Aug 2025
Kerala Tourism Uses Mona Lisa to Promote Onam Festival
Kerala's tourism department made a fun picture!
They took the famous Mona Lisa painting and put her in a Kerala outfit for Onam, a big festival.
The picture shows her wearing a special white saree and flowers in her hair.
It's a way to get people excited about visiting Kerala during the festival.
The timing is interesting because it's around the anniversary of when the real Mona Lisa was stolen a long time ago.
The tourism folks hope this will make more people want to visit Kerala.
Kerala Tourism launched an AI-generated image of the Mona Lisa in a traditional Malayali outfit.
The campaign is part of Kerala Tourism's Onam promotions, inviting visitors to experience the festival.
The image features the Mona Lisa in a kasavu saree with jasmine flowers.
The campaign's timing coincides with the anniversary of the Mona Lisa's theft.
The initiative aims to boost tourism by blending Kerala's culture with global art.
- Who
- Kerala Tourism.
- What
- Kerala Tourism created an AI-generated image of the Mona Lisa in a Malayali outfit for Onam promotions.
- When
- The campaign was launched ahead of the Onam festival, which begins August 26 and concludes September 5.
- Where
- The campaign is for Kerala, using social media.
- Why
- To promote tourism in Kerala during the Onam festival.
- Event
- Onam Festival
- Promotion
- Mona Lisa in Malayali attire
- Location
- Kerala
- Campaign Purpose
- Tourism promotion
- Image creation
- Artificial Intelligence