3 weeks ago
German Natural Movement Brand BÄR Shoes Launches in India
There is a shoe company in Germany called BÄR, and it has been making shoes for 44 years.
Now BÄR shoes are coming to India.
BÄR makes special shoes that let your feet move naturally, the way they are meant to.
Most shoes squeeze your toes and lift your heel, but BÄR's shoes are wide in the front and flat, so your toes have room to spread.
The soles bend easily, so they move along with your foot.
This helps your feet feel less tired, especially if you stand or walk a lot during the day.
BÄR has 22 stores in Germany and many happy customers who recommend the shoes.
In India, the shoes are sold only online, at a website called baershoes.in, and they are delivered all over the country.
The shoes cost between 7,499 and 13,999 rupees.
BÄR believes shoes should follow the shape of your foot, not the other way around.
BÄR Shoes, a German natural movement footwear brand founded in 1982, has launched in India exclusively at baershoes.in.
The India range includes six products — three for men and three for women — priced between ₹7,499 and ₹13,999.
The brand operates 22 stores across Germany, reports a 94% customer recommendation rate, and counts more than 500,000 customers.
Every BÄR shoe is built on anatomical principles: a wide toe box for toe freedom, a zero-heel differential, and a flexible sole.
BÄR won Gold and Winner honours at the 2026 German Brand Award ahead of its India launch.
- Who
- BÄR Shoes (BÄR GmbH), a family-owned German footwear brand founded in 1982, launching for Indian consumers.
- What
- Launched its natural movement footwear collection in India exclusively at baershoes.in, with six styles for men and women.
- Where
- India, with nationwide delivery from the online store baershoes.in; the brand originates in Bietigheim-Bissingen, Germany.
- When
- Announced on August 12, 2026.
- Why
- To serve India's urban professionals seeking shoes that combine style, comfort, and anatomical engineering.
Key facts
- Brand
- BÄR Shoes (BÄR GmbH)
- Founded
- 1982
- Origin
- Bietigheim-Bissingen, Germany
- Stores in Germany
- 22
- Customer recommendation rate
- 94%
- India availability
- Exclusive D2C launch at baershoes.in
- Price range
- ₹7,499 – ₹13,999
- Awards
- 2026 German Brand Award — Gold and Winner honours











