Archive · 23 May 2025
Beer Sales Drop in Telangana After Price Increase, Despite Summer Heat
Beer sales in Telangana have gone down after the price went up.
People are buying less beer, even though it's hot outside, because it costs more.
The price increase was allowed by the government to make more money, but now the government might not make as much as they wanted.
Some people are buying cheaper alcohol instead of beer.
Officials say that they are not worried because they don't rely only on liquor sales to make money.
Beer sales in Telangana have declined following a price hike.
Sales dropped by 15% in March and April compared to the previous year.
The price increase, about Rs 30-40 per brand, was allowed by the government.
IMFL (Indian Made Foreign Liquor) sales have increased in the same period.
Officials stated the decline is a short-term issue and revenue isn't solely dependent on liquor sales.
- Who
- Consumers, the Telangana State Beverages Corporation, and the Brewers Association of India (BAI).
- What
- Beer sales decreased by 15% in March and April compared to last year, while IMFL sales increased.
- When
- Beer sales dipped in March and April, following a price increase on February 11th.
- Where
- Telangana, India
- Why
- Beer sales fell due to a price increase and consumers switching to cheaper alternatives.
- Overall Sales Dip
- 15%
- March Sales Decline
- March: 23%
- April Sales Decline
- April: 8%
- Price Increase Per Brand (approx.)
- Rs 30-40
- April IMFL Sales Increase
- 6%