Archive · 29 Dec 2025
Snack Tourism: Travel Trend Focused on Local Treats
Snack tourism is a new way to travel where people visit places to try local snacks.
Instead of just seeing famous sights, travelers are now planning trips to find and enjoy regional treats like chips, chocolates, and drinks.
These snacks tell stories about the local culture and are often bought as souvenirs.
Data shows that many travelers, especially younger ones, choose destinations based on the snacks they can find there.
For example, Millennials and Gen Z prefer trying authentic food over visiting famous landmarks.
This trend is more than just a fad; it's a way for people to connect with local tastes and habits.
Snack tourism involves exploring destinations through local snacks and treats.
Popular snacks include France's Petit Écolier biscuits, Japan's KitKat flavours, and Thailand's Mogu Mogu drinks.
47% of UK travellers prioritize local food and snacks when choosing a destination.
59% of Millennials choose destinations based on popular snacks, with 70% budgeting for treats.
38% of Gen Z prefer authentic food over visiting landmarks like the Eiffel Tower.
- Who
- Travellers, particularly Millennials and Gen Z.
- What
- Snack tourism, a trend focusing on local snacks and treats.
- When
- Currently a growing travel trend.
- Where
- Various destinations around the world.
- Why
- To experience local culture and flavors through snacks.
- Definition
- Exploring destinations through local snacks and treats.
- Popular Snacks
- France's Petit Écolier biscuits, Japan's KitKat flavours, Thailand's Mogu Mogu drinks.
- Data Source
- Skyscanner
- UK Travellers Priority
- 47% prioritize local food and snacks.
- Millennials
- 59% choose destinations based on snacks, 70% budget for treats.
- Gen Z Preference
- 38% prefer authentic food over landmarks.