Archive · 15 Jan 2026
Udupi Leads Global Revival of Bhagavad Gita
In Udupi, India, a spiritual leader named Dr. Sugunendra Thirtha Swamiji is leading a big movement to bring the teachings of the Bhagavad Gita to more people.
The Gita is an ancient Hindu scripture that talks about duty, devotion, and how to live a good life.
The Swamiji has started a campaign where over one crore (ten million) people are writing down the Gita's verses by hand.
They are also doing big group recitations and events where thousands of people chant together.
This movement has spread not just in India but also to countries like the US, UK, Australia, and Canada.
Even important leaders like the Prime Minister of India have supported this effort.
The goal is to make the Gita's wisdom a part of everyday life for people all over the world.
Udupi, Karnataka, is leading a global revival of the Bhagavad Gita's teachings.
Dr. Sugunendra Thirtha Swamiji has initiated the Koti Gita Lekhana Yajna, encouraging over one crore devotees to handwrite the Gita's verses.
The movement includes daily recitations and grand events like the Laksha Kantha Gita Parayana, where one lakh voices chant in unison.
The revival has spread globally, engaging diaspora communities in the US, UK, Australia, and Canada.
High-profile supporters include Prime Minister Narendra Modi and Andhra Pradesh Deputy Chief Minister Pawan Kalyan.
- Who
- Dr. Sugunendra Thirtha Swamiji and devotees across India and globally
- What
- A revival of the Bhagavad Gita's teachings through mass participation
- When
- 2024-2026
- Where
- Udupi, Karnataka, India, and globally
- Why
- To make the Bhagavad Gita's teachings accessible and relevant to everyday life
- Location
- Udupi, Karnataka, India
- Leader
- Dr. Sugunendra Thirtha Swamiji
- Initiative
- Koti Gita Lekhana Yajna
- Participants
- Over one crore devotees
- Global Reach
- US, UK, Australia, Canada
- High-Profile Supporters
- Prime Minister Narendra Modi, Pawan Kalyan
- Duration
- 2024-2026
- Theme
- Vishwa Gita Paryaya