Archive · 17 Jun 2025
Razorpay Invests $30M in POP, Entering Consumer UPI Space
Razorpay, a payment company, invested $30 million in POP, a platform that combines payments and rewards.
POP, which started its UPI platform in June 2024, offers users the ability to send and receive money and earn POPcoins.
This investment helps POP improve its products, enhance rewards programs, and work with more businesses.
POP aims to build a payment system that focuses on customer loyalty.
Razorpay is helping businesses build customer relationships.
POP competes with other payment apps in India.
Razorpay invested $30 million in POP, entering the consumer UPI segment.
POP, launched in June 2024, operates a UPI app focused on rewards.
POP has over 6 lakh daily UPI transactions and 1 million monthly active users.
POP has processed over 2 lakh monthly commerce shipments.
POP has issued over 40,000 RuPay credit cards in partnership with Yes Bank.
- Who
- Razorpay and POP
- What
- Razorpay invested $30 million in POP.
- When
- Launched in June 2024.
- Where
- India
- Why
- To help D2C merchants drive customer loyalty.
Razorpay's Perspective
POP's Perspective
Merchant Support
Razorpay's Perspective
Razorpay's investment aligns with helping D2C merchants.
POP's Perspective
POP's focus on rewards and loyalty.
- Investment Amount
- $30 million
- Investor
- Razorpay
- Recipient
- POP
- POP Launch Date
- June 2024
- Daily UPI Transactions
- 6 lakh+
- Monthly Active Users
- 1 million
- Monthly Commerce Shipments
- 2 lakh+
- RuPay Credit Cards
- 40,000+
