Archive · 24 Jul 2026
Arvind Mediratta Launches FreshTerra for Healthier Eating
Arvind Mediratta, a retail expert, is launching FreshTerra, a new food store chain.
It focuses on selling healthy and fresh food items like fruits, vegetables, dairy, and meat.
The stores will be in places like Gurugram and other parts of Delhi-NCR.
FreshTerra wants to offer good quality food at reasonable prices.
They have raised $9 million to start and plan to open more stores in the future.
The company believes that people with higher incomes are willing to pay more for better food.
They will also have cafes and an app for online orders.
Arvind Mediratta launches FreshTerra, a food retail chain focusing on healthier eating.
First store opens in Gurugram, with plans to expand to 12-15 stores across Delhi-NCR by FY28.
FreshTerra focuses on fresh and gourmet food products, excluding personal care and household essentials.
The company raised $9 million in seed funding from 3one4 Capital and Incubate Fund Asia.
Target market is households with annual incomes over ₹12 lakh, emphasizing high-quality food at affordable prices.
- Who
- Arvind Mediratta and Ambuj Narayan
- What
- Launch of FreshTerra, a food retail chain focusing on healthier eating
- When
- Friday
- Where
- Gurugram, with plans to expand across Delhi-NCR
- Why
- To cater to the growing demand for high-quality, healthier food options
Health-Conscious Consumers
Price-Conscious Consumers
Product Focus
Health-Conscious Consumers
Prioritizes high-quality, healthier food options.
Price-Conscious Consumers
Prioritizes low prices and fast delivery.
Retail Strategy
Health-Conscious Consumers
Focuses on fresh and gourmet food products.
Price-Conscious Consumers
Focuses on a wide range of products including personal care and household essentials.
- Founder
- Arvind Mediratta
- Co-founder
- Ambuj Narayan
- Launch Date
- Friday
- First Store Location
- Gurugram
- Initial Target Market
- Households with annual incomes over ₹12 lakh
- Seed Funding
- $9 million
- Investors
- 3one4 Capital and Incubate Fund Asia
- Planned Expansion
- 12-15 stores across Delhi-NCR by FY28