Archive · 3 Aug 2025
Sugar Free D’lite #CaloriesSeRaksha Campaign During Rakhi
Sugar Free D’lite launched a new ad campaign for the Rakhi festival.
The ad features influencers Mallika Dua and Chetan Goel in a funny skit about sibling relationships and marriage.
The campaign is called #CaloriesSeRaksha and promotes their zero-sugar cookies and chocolates.
The ad aims to be modern and relatable, avoiding a serious tone.
It highlights their products at the end.
The campaign is available on platforms like Blinkit and Flipkart.
It’s a strategy to promote the brand during a festive season.
Zydus Wellness launched a limited-edition Rakhi gifting campaign for its Sugar Free D'lite range.
The digital campaign, titled #CaloriesSeRaksha, features creators Mallika Dua and Chetan Goel.
The campaign uses a humorous approach, focusing on sibling dynamics and arranged marriages.
The ad aims to talk health without being preachy and aligns with digital-first advertising trends.
The Rakhi packs are available on Blinkit, Flipkart, and offline retail.
- Who
- Zydus Wellness, Mallika Dua, Chetan Goel, and consumers.
- What
- Zydus Wellness launched a digital ad campaign for Sugar Free D’lite.
- When
- During the Rakhi festival.
- Where
- Online platforms like Blinkit and Flipkart.
- Why
- To promote Sugar Free D'lite products during the festive season.
Positive Aspects
Negative Aspects
Effectiveness of the Humor and Brand Integration
Positive Aspects
The campaign is topical and witty, using humor.
Negative Aspects
It might be too subtle, the brand role feeling secondary.
- Brand
- Sugar Free D'lite
- Campaign Title
- #CaloriesSeRaksha
- Featured Creators
- Mallika Dua and Chetan Goel
- Product Type
- Zero-added-sugar cookies and chocolates
- Availability
- Blinkit, Flipkart, offline retail