Archive · 19 Aug 2026
Zepto Raises Free-Delivery Threshold Amid Profitability Push
Zepto is a company that delivers groceries and other items very quickly.
It used to offer free delivery when customers ordered at least ₹149.
In some places, customers now need to order at least ₹199 for free delivery during normal periods.
When demand is especially high, the minimum can rise to ₹299.
This may help Zepto spend less money on delivering small orders.
It may also encourage customers to put more items in their baskets.
However, some customers may dislike paying more or buying extra items for small, convenient purchases.
The change makes Zepto’s pricing more similar to Blinkit and Instamart.
It shows that quick-commerce companies are trying to grow while also improving their finances.
Zepto raised its normal free-delivery minimum order value to ₹199 from ₹149 in select cities and PIN codes.
During periods of high demand, the threshold can rise to ₹299, according to reports and customer accounts.
The move brings Zepto’s free-delivery threshold closer to those of Blinkit and Instamart.
The higher minimum could reduce delivery costs, increase average order values and help control quarterly cash burn.
The change may challenge customers seeking quick delivery for small orders while intensifying competition in India’s quick-commerce market.
- Who
- Quick-commerce company Zepto, with potential effects on competitors Blinkit and Instamart.
- What
- Zepto increased the minimum order for free delivery from ₹149 to ₹199 in normal periods, while the threshold can reach ₹299 during high-demand periods.
- When
- The change was reported on August 19.
- Where
- The revised threshold applies in select cities and PIN codes in India.
- Why
- The move is intended to reduce delivery-related costs, improve order-level economics and control quarterly cash burn.
Financial discipline
Customer convenience
Higher minimum orders
Financial discipline
Zepto could reduce delivery costs, improve contribution economics on smaller orders and limit quarterly cash burn by requiring larger baskets for free delivery.
Customer convenience
Customers who want only a few items may be less willing to order, particularly for convenience-led purchases where quick delivery is the main attraction.
Competitive impact
Financial discipline
Matching the thresholds of Blinkit and Instamart may help Zepto improve profitability while competing in a market focused on delivery speed, pricing and customer acquisition.
Customer convenience
The similar pricing structures may reduce the advantage customers receive from comparing free-delivery offers across quick-commerce platforms.
- New normal-period threshold
- ₹199
- Previous threshold
- ₹149
- High-demand threshold
- Up to ₹299
- Scope
- Select cities and PIN codes
- Comparable services
- Eternal-owned Blinkit and Swiggy’s Instamart
- Reported market prices
- Eternal shares were nearly 1% higher at ₹319, while Swiggy shares were down 0.58% at ₹272 around 11 a.m. on August 19
