Kotak Mahindra Launches Affluent Program Post-RBI Ban

Kotak Mahindra Bank, after a ban from the RBI, is now focusing on attracting rich customers with a new program called 'Solitaire.'

This invite-only program gives special perks to people who have a lot of money with the bank, like better access to events and travel benefits.

The bank hopes to increase the amount customers spend using their cards and grow its business in the high-end market.

The program targets affluent individuals and families, offering them personalized services and pre-approved credit options.

Even though a previous ban impacted their card numbers, Kotak aims to increase spending and market share within the affluent segment, which currently represents over 35% of their overall business.