Yamaha India Adjusts Strategy, Focusing on Premium Motorcycle Market

Yamaha in India is changing its game plan.

They used to make smaller, cheaper bikes for everyone, but now they want to sell fancy, fast bikes to young people who like cool designs.

They won't make those small bikes for India anymore, but they will still make them to sell in other countries.

Yamaha is also thinking about bringing in bigger, more powerful bikes and making their stores nicer to give customers a better experience.