Archive · 29 Sep 2025
Godrej Agrovet Launches 'My Gracia, My Pride' Campaign
Godrej Agrovet, a company that helps farmers, started a new program called 'My Gracia, My Pride'.
They are promoting their insecticide, Gracia, which helps protect crops from pests.
To encourage farmers to use Gracia, they created a contest where farmers can scan a code on the product and have a chance to win money.
Farmers can win up to INR 200 by participating.
The campaign wants to teach farmers how important it is to use the right products to grow healthy crops.
A farmer from Rajasthan shared that using Gracia helped protect his crops and he won a cashback.
Godrej Agrovet launched the 'My Gracia, My Pride' campaign to highlight the importance of healthy seedlings.
The campaign promotes the insecticide Gracia for crop protection.
A 'Spin & Win' contest is part of the campaign to incentivize farmers.
Farmers can win up to INR 200 cashback.
The contest is available in 10 languages and runs until March 2026.
- Who
- Godrej Agrovet, farmers
- What
- Launched 'My Gracia, My Pride' campaign to promote Gracia insecticide and offer a contest.
- When
- The campaign launched recently and the contest runs until March 2026.
- Where
- Nationwide in India.
- Why
- To highlight the benefits of Gracia insecticide for crop protection and to incentivize farmers.
- Company
- Godrej Agrovet Limited
- Campaign Name
- My Gracia, My Pride
- Product
- Gracia (insecticide)
- Contest Duration
- Until March 2026
- Cashback
- Up to INR 200