Archive · 13 Aug 2025
Global Briefs: YouTube Consultancy Launches, Sports Tracker, Film Festival Opener
Some interesting news stories are developing.
First, a new company called Ferry is starting in Scotland.
They will help businesses with their YouTube and social media strategies.
Next, a research company in India called Ormax is creating a way to track how many people are watching sports online.
This will help advertisers and sports leagues.
Finally, the Adelaide Film Festival has chosen the movie 'Jimpa' to open the festival.
This film is about a family and will be shown in Australia for the first time.
Other films are also part of the film festival.
Ferry, a YouTube-focused consultancy, is launching in Scotland led by Caitlin Meek O’Connor and Mark MacDonald.
Ormax Media launches Ormax Sports Track to track sports engagement and marketing impact on streaming services in India.
The Adelaide Film Festival selected Sophie Hyde's 'Jimpa' for its opening night film.
'Jimpa' is a multi-generational story starring Olivia Colman and inspired by the death of Sophie Hyde’s own father.
Other films selected for AFF include 'Journey Home', 'The Colleano Heart', 'Edge of Life', 'Penny Lane is Dead', and 'It Was Just An Accident'.
- Who
- Caitlin Meek O’Connor, Mark MacDonald, Ormax Media, Adelaide Film Festival.
- What
- Various developments in business, sports analytics, and film festivals.
- When
- Recent developments.
- Where
- Scotland, India, and Adelaide.
- Why
- To provide YouTube consultancy, to track sports viewership, and to showcase films.
- Consultancy Name
- Ferry
- Consultancy Focus
- YouTube and Social Media Strategies
- Research Tool Name
- Ormax Sports Track
- Research Tool Focus
- Indian Sports Engagement and Marketing
- Film Festival
- Adelaide Film Festival
- Opening Night Film
- 'Jimpa'
- Jimpa Director
- Sophie Hyde