Archive · 20 Aug 2025
Bajaj Auto Expands in Brazil with Pulsar 150cc Launch
Bajaj, an Indian motorcycle company, is expanding in Brazil.
They started with premium bikes but are now selling the Pulsar 150cc, targeting delivery riders.
They have a factory in Brazil, starting with a capacity of 20,000 bikes per year.
They plan to increase production in stages, aiming for 50,000 bikes soon and eventually 100,000.
Brazil is a competitive market, so Bajaj is carefully building its presence and distribution network.
This expansion is a long-term plan, with more growth planned for the coming years.
Bajaj Auto launched the Pulsar 150cc in Brazil, entering the commercial segment.
The company initially entered the Brazilian market with the Dominar brand.
Bajaj has a production facility in Brazil with an initial capacity of 20,000 units, aiming for 1,00,000.
The new production facility is located in Manaus and focuses on assembly and testing.
Bajaj plans expansions, including a capacity of 50,000 units by Q4.
- Who
- Bajaj Auto, a two-wheeler maker.
- What
- Bajaj Auto launched the Pulsar 150cc in Brazil.
- When
- Production started in 2024, with expansion plans through 2027-2028.
- Where
- Brazil, with a production facility in Manaus.
- Why
- To expand its market presence and tap into the commercial segment.
- Company
- Bajaj Auto
- Product Launched
- Pulsar 150cc
- Market
- Brazil
- Initial Production Capacity
- 20,000 units
- Target Production Capacity
- 100,000 units
- Production Location
- Manaus, Brazil