Archive · 5 Nov 2025
Ankur Warikoo Explains 7-38-55 Rule for Interview Success
Imagine you're trying to tell someone a story.
The 7-38-55 rule says that only a small part of how much they understand and believe you comes from the actual words you use, which is like 7%.
A bigger part, about 38%, comes from the sound of your voice – if you sound happy, sad, or excited.
The biggest part, 55%, comes from how you stand and move your body, like if you smile or look nervous.
So, even if you know all the right things to say in a job interview, how you say it and how you look can matter much more to the person interviewing you.
It's like the 'how' is more important than the 'what'!
Content creator Ankur Warikoo shared the 7-38-55 rule on Instagram.
The rule suggests interview success depends 7% on words, 38% on tone, and 55% on body language.
Warikoo explains this is why candidates often fail interviews despite having correct answers.
The 7-38-55 rule originates from communication psychology.
It highlights the significant impact of non-verbal communication in shaping perception.
- Who
- Ankur Warikoo, content creator and author
- What
- Explained the 7-38-55 rule for interview success, stating that tone and body language are more crucial than the content of answers.
- When
- Recently (viral Instagram post)
- Where
- Why
- To explain why many job interviews fail despite candidates having good answers.
- Rule
- 7-38-55 Rule
- Key Components
- Words, Tone, Body Language
- Perceived Success Factors
- 7% Words, 38% Tone, 55% Body Language
- Origin
- Communication Psychology