Archive · 19 Nov 2025
ASCI Unveils 'Commitment Seal' for Honest Advertising
The Advertising Standards Council of India (ASCI) has created a special seal called the 'Commitment Seal'.
When you see this seal on ads or websites, it means the company has promised to be honest and fair in their advertising.
This is to help you, the consumer, trust the ads you see more.
ASCI wants to make sure there are fewer misleading ads and more open communication between companies and customers.
ASCI launched the 'Commitment Seal' for members pledging honest advertising
Seal signifies commitment to transparency, fairness, and authenticity
Brands can display the seal on websites, digital platforms, and campaigns
Seal not an endorsement of specific ads, but commitment to responsible advertising
ASCI aims to build consumer trust and promote open communication
- Who
- The Advertising Standards Council of India (ASCI)
- What
- Unveiled the 'Commitment Seal' for honest advertising
- When
- Recently
- Where
- In India
- Why
- To build consumer trust and promote responsible advertising
- Purpose
- To indicate commitment to responsible advertising
- Display
- On websites, digital platforms, and advertising campaigns
- Endorsement
- Not an endorsement of specific ads
- Grievance Mechanism
- ASCI's independent grievance mechanism for addressing consumer issues
- ASCI's Role
- To expand member participation and increase public awareness around responsible advertising practices