Archive · 19 Jan 2026
DoorDash Manager Quits $390K Job for Silk Fashion Brand
Shiyao Tang was a manager at DoorDash, earning $390,000 a year.
She left her job to start her own fashion brand called Soir Si, which makes silk clothes for women.
She was successful in tech but felt something was missing.
Starting her own business was scary, but she believes it's the right choice.
She now splits her time between New York and Paris, working on her brand.
She sometimes doubts her decision, but she's happy to be doing something she loves.
She thinks taking risks is important to find what makes you truly happy.
Shiyao Tang left a $390,000 job at DoorDash to start a silk womenswear brand called Soir Si.
She felt her tech career lacked a personal connection and wanted to pursue entrepreneurship.
Tang spent five months planning her exit, researching, and networking before launching her brand.
She faced challenges in manufacturing and supply chains but formed key partnerships in Italy and Portugal.
Tang now divides her time between New York and Paris, drawing inspiration and developing her brand.
- Who
- Shiyao Tang, a 34-year-old former DoorDash manager
- What
- Quit her high-paying job to start a silk womenswear brand called Soir Si
- When
- Left DoorDash in 2025
- Where
- New York City and Paris
- Why
- To pursue a creative calling and build something that aligns with her identity
- Name
- Shiyao Tang
- Age
- 34
- Previous Job
- Strategy and Operations Manager at DoorDash
- Previous Salary
- $390,000 annually
- New Business
- Soir Si (silk womenswear brand)
- Business Focus
- Minimalist design and accessible luxury
- Locations
- New York City and Paris
- Startup Timeline
- Left DoorDash in 2025