Archive · 11 Nov 2025
Delhi High Court Restrains Patanjali's Chyawanprash Ad
Two companies, Dabur and Patanjali, make a popular healthy jam called Chyawanprash.
Patanjali made an advertisement that said other Chyawanprash brands were a 'dhokha,' meaning a trick or deception.
Dabur, which sells a lot of Chyawanprash, got upset and told the court that this ad was unfair and made all Chyawanprash seem bad.
The court agreed with Dabur.
They told Patanjali they have to stop showing the ad on TV and online very soon.
The judge explained that it's not fair to say other similar products are deceptive, even if you think yours is the best.
This is to make sure advertising is honest and fair for everyone.
The Delhi High Court has granted an interim injunction restraining Patanjali Ayurved from broadcasting its Chyawanprash advertisement.
Dabur India, the market leader, alleged the ad constituted commercial disparagement by labeling other Chyawanprash products as 'dhokha' (deception).
The court ruled that calling other Chyawanprash 'dhokha' amounts to commercial disparagement and goes beyond permissible advertising.
Patanjali defended the ad as 'puffery and hyperbole' not specifically targeting Dabur, but the court found it disparaged the entire product category.
Patanjali has been ordered to remove the advertisement from all electronic mediums within 72 hours, with the next hearing set for February 26, 2026.
- Who
- Dabur India Limited and Patanjali Ayurved
- What
- The Delhi High Court issued an interim injunction restraining Patanjali Ayurved from airing its Chyawanprash advertisement that labeled other products as 'dhokha' (deception), and ordered the ad's removal from all electronic mediums.
- When
- The order was issued on November 11, 2025, with a 72-hour deadline for ad takedown. The next hearing is scheduled for February 26, 2026.
- Where
- Delhi High Court
- Why
- Dabur India alleged that Patanjali's ad constituted commercial disparagement by denigrating the entire Chyawanprash category. The court found a prima facie case for injunction, stating the balance of convenience favored Dabur and irreparable injury would occur without it.
Dabur India
Patanjali Ayurved
Advertisement Content
Dabur India
Patanjali's advertisement, which labeled all other Chyawanprash products as 'dhokha' (deception), constitutes commercial disparagement and generic denigration of the entire Chyawanprash category.
Patanjali Ayurved
Patanjali's ad campaign, calling other Chyawanprash products 'dhokha', was considered permissible 'puffery and hyperbole' and not specifically directed at Dabur.
Court's Observation on 'Dhoka'
Dabur India
The court observed that labeling other Chyawanprash products as 'Dhoka' (deception) amounts to commercial disparagement and goes beyond permissible puffery.
Patanjali Ayurved
Patanjali defended the ad as 'puffery and hyperbole' not directed specifically at Dabur.
- Court
- Delhi High Court
- Plaintiff
- Dabur India Limited
- Defendant
- Patanjali Ayurved and its affiliates
- Ad Content
- Labelled all other Chyawanprash products as 'dhokha' (deception)
- Court Order
- Interim injunction restraining Patanjali from airing the ad and ordering takedown from all electronic mediums within 72 hours.
- Dabur India Market Share
- 61%
- Next Hearing Date
- February 26, 2026
