Archive · 16 Sep 2025
D'Amelio Sisters' Squeaky & Roy Franchise Expands to Roblox
The D'Amelio sisters, known for their animated characters Squeaky & Roy, are bringing them to Roblox with a new game called Dress Up BFF.
In this game, players can dress up Squeaky or Roy and participate in quests.
The game includes daily quests, seasonal updates, and magical tools.
Players earn stars based on how well they match the assigned theme.
It is free to play, but some special items require payment.
Invisible Universe, which has backing from Serena Williams, helped create the game.
The Squeaky & Roy franchise is expanding to Roblox with Dress Up BFF.
The game was developed with Invisible Universe and Exclusible.
Dress Up BFF allows players to dress up Squeaky or Roy in a virtual environment.
The game includes quests, updates, and themed content.
Monetization includes paid add-ons and access to premium features.
- Who
- Dixie and Charli D’Amelio are expanding their animated franchise, Squeaky & Roy.
- What
- Squeaky & Roy is expanding to Roblox with the game Dress Up BFF.
- When
- The game launched in beta last month.
- Where
- Roblox
- Why
- To offer an interactive dress-up game experience.
- Franchise
- Squeaky & Roy
- Developers
- Invisible Universe, Exclusible
- Roblox Game Title
- Dress Up BFF
- Launch
- Beta launched last month
- Daily Active Roblox Users
- 111.8 million