Archive · 4 Nov 2025
Taylor Swift's Engagement Ring Designer Sees Business Boom
Imagine a jewelry maker named Kindred who dreamed of making famous rings.
She started learning from her dad and got good at engraving tiny designs.
One day, she made a special yellow-gold engagement ring for a very famous singer, Taylor Swift.
When Taylor showed the ring, everyone wanted to know who made it!
Kindred's business suddenly became super popular.
People are now buying her rings, and even famous auction houses want to sell her special pieces.
She used to make videos of her work that got lots of views, and now her own career is going viral.
Her unique style of old-fashioned engravings makes her jewelry stand out.
She wants her pieces to make people say 'wow!'
Kindred Lubeck designed Taylor Swift's engagement ring, which gained significant public attention.
Lubeck's independent label, Artifex Fine, has experienced a substantial business boom following the ring's reveal.
Her unique engraving style, inspired by ornate and antique designs, is a signature of her work.
A "vault collection" of her pieces, including high-value items, sold out rapidly after the engagement announcement.
Three of Lubeck's rings are scheduled for auction at Sotheby's, with substantial estimated values.
- Who
- Kindred Lubeck, a jewelry designer
- What
- Designed Taylor Swift's engagement ring, leading to a significant business boom and increased public recognition.
- When
- August 26th (announcement of engagement), Spring (vault collection release), 2020 (Lubeck's initial ambition)
- Where
- New York's Long Island City (Lubeck's studio), Neptune Beach, Florida (father's workshop), Hong Kong, Italy
- Why
- Taylor Swift shared a close-up of the ring, drawing significant attention to Lubeck's work and her independent label, Artifex Fine.
- Designer
- Kindred Lubeck
- Brand
- Artifex Fine
- Ring Details
- Yellow-gold with engraving, features an old mine cut diamond
- Social Media Following
- Almost 400,000 (more than doubled)
- Sotheby's Auction Items
- Three rings with estimates ranging from $70,000 to $150,000
- Previous Collection Sales
- All pieces under $25,000 sold in two days; $100,000 of remaining inventory sold immediately after Swift news