Archive · 21 Nov 2025
The Good Craft Co. Wins Big at ProWine Mumbai
The Good Craft Co., a platform by Diageo India, won an award for promoting Indian craft spirits.
In its first year, it hosted events to educate people about different Indian craft spirits.
Next, it plans to open a big market in Goa dedicated to these spirits.
The Good Craft Co. (TGCC) won the 'Excellence in Creating a World-Class Platform' award at ProWine Mumbai 2025.
TGCC promotes Indian craft spirits and connects makers with consumers through experiences and learning sessions.
In its first year, TGCC hosted sessions on various Indian craft spirits, fermentation, and cocktail-making at The Flavour Lab in Bangalore.
TGCC plans to open the Good Craft Co. Flavour Market in Ponda, Goa, in 2026, a large destination dedicated to Indian craft spirits.
Diageo India, TGCC's parent company, is one of India's leading beverage alcohol companies with a strong focus on sustainability and responsible consumption.
- Who
- The Good Craft Co. (TGCC) by Diageo India
- What
- Won the 'Excellence in Creating a World-Class Platform' award
- When
- At ProWine Mumbai 2025, held on October 31 to November 1
- Where
- ProWine Mumbai, India
- Why
- To recognize TGCC's role in championing India’s growing craft spirits movement
- Founding Year
- 2024
- Parent Company
- Diageo India
- First Year Achievement
- Won award at ProWine Mumbai
- Upcoming Project
- Good Craft Co. Flavour Market in Ponda, Goa
- Awards Won
- Excellence in Creating a World-Class Platform