10 months ago
The Good Craft Co. Wins Big at ProWine Mumbai
The Good Craft Co., a platform by Diageo India, won an award for promoting Indian craft spirits.
In its first year, it hosted events to educate people about different Indian craft spirits.
Next, it plans to open a big market in Goa dedicated to these spirits.
The Good Craft Co. (TGCC) won the 'Excellence in Creating a World-Class Platform' award at ProWine Mumbai 2025.
TGCC promotes Indian craft spirits and connects makers with consumers through experiences and learning sessions.
In its first year, TGCC hosted sessions on various Indian craft spirits, fermentation, and cocktail-making at The Flavour Lab in Bangalore.
TGCC plans to open the Good Craft Co. Flavour Market in Ponda, Goa, in 2026, a large destination dedicated to Indian craft spirits.
Diageo India, TGCC's parent company, is one of India's leading beverage alcohol companies with a strong focus on sustainability and responsible consumption.
- Who
- The Good Craft Co. (TGCC) by Diageo India
- What
- Won the 'Excellence in Creating a World-Class Platform' award
- Where
- ProWine Mumbai, India
- When
- At ProWine Mumbai 2025, held on October 31 to November 1
- Why
- To recognize TGCC's role in championing India’s growing craft spirits movement
Key facts
- Founding Year
- 2024
- Parent Company
- Diageo India
- First Year Achievement
- Won award at ProWine Mumbai
- Upcoming Project
- Good Craft Co. Flavour Market in Ponda, Goa
- Awards Won
- Excellence in Creating a World-Class Platform
Quotes
Vikram Damodaran, Chief Innovation Officer, Diageo India
Vikram Damodaran is the Chief Innovation Officer of Diageo India, the parent company of The Good Craft Co.
“The Good Craft Co. is unlike anything that has existed for Indian craft spirits before. Through our sessions, we’ve seen the impact of bringing people together in person — when someone tastes a spirit, meets its maker, and understands what goes into it. That’s what makes TGCC special: it’s created a shared space for conversation, learning, and pride in Indian craft. We’re proud to receive this recognition at ProWine Mumbai, and even more excited for what’s ahead.”
thehindubusinessline.com
Sources
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