Archive · 28 Jan 2026
Instagram Ads: How to Stop Personalized Tracking
Instagram shows you ads based on what you do on the app and other websites.
Some people find these ads creepy and want to stop them.
Instagram's boss, Adam Mosseri, said the app doesn't listen to you through the microphone, but it does track your activity.
You can stop this tracking by going to the Accounts Centre in the Instagram app.
There, you can turn off personalized ads and disconnect your activity from Meta technologies.
This helps keep your information more private.
Instagram uses your activity on the app and third-party websites to show personalized ads.
Adam Mosseri, Instagram's head, clarified that the app does not listen to users via the microphone.
Users can stop personalized ads by adjusting settings in the Meta Accounts Centre.
Disconnecting Meta activity can be done through the Accounts Centre under 'Your activity off Meta technologies'.
Users need to enter their password to confirm the disconnection of activity.
- Who
- Instagram users
- What
- How to stop personalized ads on Instagram
- When
- Ongoing
- Where
- Instagram app
- Why
- To reduce hyper-personalized ads and protect privacy
- Platform
- Tracking Method
- Comments, saves, searches, Meta Pixel, cookies
- Ad Settings Location
- Accounts Centre
- Disconnect Activity
- Meta Accounts Centre
- Password Required
- Yes