Archive · 28 Jul 2026
2026 Toyota Hilux Launched in India
Toyota has launched the new 2026 Hilux in India.
It costs between Rs 32 lakh and Rs 40 lakh, which is more expensive than the old model.
The new Hilux has a 2.8-litre diesel engine and might have a mild-hybrid system to make it more efficient.
It has a new 4x2 automatic variant and more features like a 12.3-inch touchscreen and seven airbags.
The Hilux competes with the Isuzu V-Cross, which is cheaper.
The new Hilux is based on the same platform as the old one but has some improvements.
Toyota launched the ninth-generation Hilux in India on July 28.
The price range is Rs 32 lakh to Rs 40 lakh, higher than the outgoing model.
The new Hilux has a 2.8-litre diesel engine and may include a 48V mild-hybrid system.
It features a redesigned front fascia, a 12.3-inch touchscreen, and advanced safety features.
The Hilux competes with the Isuzu V-Cross, which is priced lower.
- Who
- Toyota
- What
- Launch of the ninth-generation Toyota Hilux
- When
- July 28
- Where
- India
- Why
- To compete in the Indian market with improved features and efficiency.
Toyota's Pricing Strategy
Isuzu's Competitive Positioning
Price Range
Toyota's Pricing Strategy
Toyota's pricing for the 2026 Hilux is between Rs 32 lakh and Rs 40 lakh, which is a significant increase from the outgoing model's range of Rs 28.52 lakh to Rs 36 lakh.
Isuzu's Competitive Positioning
Isuzu's V-Cross is priced considerably lower at Rs 25.50 lakh to Rs 30 lakh, making it a more affordable option in the market.
- Launch Date
- July 28
- Expected Price Range
- Rs 32 lakh to Rs 40 lakh
- Outgoing Model Price Range
- Rs 28.52 lakh to Rs 36 lakh
- Engine
- 2.8-litre diesel engine
- Platform
- IMV platform
- Rival Model
- Isuzu V-Cross
- Rival Model Price Range
- Rs 25.50 lakh to Rs 30 lakh
- New Variant
- GX 4x2 AT
- Infotainment System
- 12.3-inch touchscreen
- Safety Features
- Seven airbags, ABS with EBD and Brake Assist, Toyota's GOA body structure
- Off-Road Features
- Multi-Terrain Select (MTS), Downhill Assist Control (DAC), advanced four-wheel-drive modes
Sources
2026 Toyota Hilux Launch Tomorrow: Price, Features, Engine And What To Expect
Toyota Hilux Facelift Launched In India At Rs 32 Lakh: Gets New 4x2 Variant, More Features
New Toyota Hilux Launched in India at Rs 31.99 Lakh: Check Price, Variants, Specs
