India's Growing Demand for Lactose-Free Milk

India is the world's biggest milk producer, but many people can't digest regular milk because they lack an enzyme called lactase.

This is called lactose malabsorption.

About 67% of Indians have this issue.

To help, companies like Amul make lactose-free milk.

They add a special enzyme to break down the milk sugar, making it easier to digest.

This milk has the same nutrients as regular milk but doesn't cause stomach problems.

Amul also makes other lactose-free products like ice cream, yogurt, and sweets.

They use special packaging that doesn't need refrigeration, so the milk stays fresh for six months.

This makes it easy to sell all over India.

Amul leads the market with over 90% share and sells the milk at a reasonable price.

They believe lactose-free milk is different from plant-based milks and serves a unique need.