Archive · 8 Aug 2025
Madhuri Dixit Named Odisha Handloom Brand Ambassador
Madhuri Dixit is now the face of Odisha's handloom products!
The government hopes she will help sell these beautiful, handmade items around the world.
This announcement was made on National Handloom Day during the 'EKTA' event.
The government has also signed deals worth lots of money to bring in more business.
More than 1.3 lakh people in Odisha already make handloom products.
The event allows weavers from different places to show off their skills and learn from experts.
Dixit praised the artistry and importance of the products to the culture.
The government hopes to grow the business to improve people's lives.
Madhuri Dixit has been appointed as Odisha's brand ambassador for handloom products.
The announcement was made during the 'EKTA' event on National Handloom Day.
Odisha aims to increase the global market reach of its handloom products with Dixit's support.
The state has attracted investments worth ₹7,808 crore in the textiles sector.
The EKTA event allows weavers to showcase their products and interact with industry experts.
- Who
- Madhuri Dixit, Odisha government, handloom weavers.
- What
- Madhuri Dixit appointed as brand ambassador for Odisha's handloom products.
- When
- Announced on Wednesday during the inauguration of the EKTA event on National Handloom Day.
- Where
- Odisha
- Why
- To promote Odisha's handloom products in the international market and boost sales.
- Brand Ambassador
- Madhuri Dixit
- Event
- EKTA
- Purpose of EKTA
- Showcase handloom products and facilitate weaver interaction
- Investment in Textiles Sector
- ₹7,808 crore
- MoUs Signed
- 33
- Employment Opportunities
- 53,300
- Weavers Involved
- Over 1.3 lakh
