Archive · 6 Sep 2025
Curefit's Franchise Push: New Formats for Growth
Curefit, known for its Cult.fit gyms, is planning to make more money soon.
They're opening more locations, especially through franchises where others own and run the gyms.
They're also adding new types of workouts like Pilates and sports.
The company already has many gyms and makes most of its money from gym services.
They're focusing on keeping customers, aiming for people to keep exercising after they sign up.
The plan is to grow quickly, offer different ways to exercise, and potentially become a publicly listed company, meaning anyone could buy their stock.
Curefit aims to be profitable by the end of the year.
The company plans to expand via franchises and new fitness formats such as Pilates and sports.
Curefit currently operates 700 centers across 40 cities.
Two-thirds of centers are now partner-owned, a strategic shift from a company-owned model.
The company is targeting tier-2 and tier-3 cities for expansion.
- Who
- Curefit, operating under the Cult.fit brand.
- What
- The company is expanding through franchises and new fitness formats.
- When
- Aiming for profitability by the end of the year.
- Where
- Operating in 40 cities with plans to expand into tier-2 and tier-3 cities.
- Why
- To achieve 30% annual growth and become the largest integrated fitness ecosystem.
- Company
- Curefit (Cult.fit)
- Goal
- Achieve profitability by the end of the year
- Growth Target
- 30% annually
- Current Centers
- 700 across 40 cities
- Revenue Source
- Two-thirds from gym services
- Franchise Model
- Two-thirds partner-owned
- Retention Rate
- About 65%