Archive · 29 Jan 2026
Coca-Cola Supports Medaram Jatara 2026 with Hydration and Retail Initiatives
Coca-Cola India is helping out at a big tribal festival called Medaram Jatara in 2026.
They are making sure people have enough drinks to stay hydrated and are helping local shops and vendors.
They set up special carts and shaded areas where people can rest and get something to drink.
They are also working with the local government to keep the place clean and recycle waste.
This helps the local people earn money and makes the festival better for everyone.
Coca-Cola India is supporting Medaram Jatara 2026 with hydration access and retailer enablement.
Local outlets and vendors are supported with cooling infrastructure and on-ground assistance.
Mobile hydration carts and shaded rest areas are set up for visitors.
Coca-Cola India is working with local authorities on a waste management initiative called #MaidaanSaaf.
The initiative aims to create economic opportunities and support local livelihoods.
- Who
- Coca-Cola India and Hindustan Coca-Cola Beverages Pvt. Ltd.
- What
- Supporting Medaram Jatara 2026 with hydration access, retailer enablement, and community initiatives
- When
- During Medaram Jatara 2026
- Where
- Medaram and nearby towns
- Why
- To support local livelihoods, create economic opportunities, and deliver refreshment at scale
- Event
- Medaram Jatara 2026
- Organizer
- Coca-Cola India and Hindustan Coca-Cola Beverages Pvt. Ltd.
- Initiative
- Locally Yours
- Location
- Medaram and nearby towns
- Focus Areas
- Hydration access, retailer enablement, community-led interventions
- Additional Initiative
- #MaidaanSaaf for waste management and recycling