Archive · 14 Aug 2025
Kerala Aims to Be Premier Destination for Weddings, MICE Tourism
Kerala, a state in India, wants to become a top spot for weddings and business events (MICE) from around the world.
They have beautiful scenery, rich culture, and fancy hotels to attract visitors.
The state has many five-star hotels and is considered safe.
Tourism officials are working with the industry to make this happen.
They are also attending an event to promote Kerala to potential clients.
One official suggested that Kerala should create a special office to help promote MICE tourism, similar to what some East Asian countries have done.
This could help Kerala get a bigger share of the global wedding and MICE industry.
Kerala aims to be a top global destination for weddings and MICE tourism, according to the State Tourism Minister.
The state boasts world-class infrastructure, natural beauty, and cultural heritage to attract international visitors.
Kerala has the most five-star hotels in India and is a safe place with a good social environment.
Over 675 buyers, both domestic and international, are participating in the Kerala Travel Mart event.
Kerala is recommended to establish a MICE Promotion Bureau like those in East Asian countries.
- Who
- The State Tourism Minister, Biju K, Rajeeve, Suman Billa, and stakeholders from the travel and hospitality industry are involved.
- What
- Kerala is promoting itself as a destination for weddings and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.
- When
- The news was published on August 14, 2025.
- Where
- Kerala, India.
- Why
- To attract international visitors and boost the tourism industry.
- Tourism Goal
- To be a premier global destination for weddings and MICE tourism
- Five-Star Hotels
- 94
- Four-Star Hotels
- 420
- Three-Star Hotels
- 607
- International Airports
- 4
- Buyers at Event
- Over 675