Archive · 30 Jan 2026
Kirana Stores Dominate India's Grocery Market
Kirana stores are small neighborhood shops in India that sell groceries.
Even though there are new digital stores and platforms, most people in India still prefer to shop at kirana stores.
These stores are very important because they sell small amounts of groceries frequently, which is what most people need.
A report says that kirana stores will continue to be the main way people buy groceries in India for many years.
They are especially popular with people who don't spend a lot of money at once.
This is why they are expected to keep their big market share until at least 2030.
Kirana stores hold ~91% of India's grocery market share in CY2025 and are expected to retain ~86% by CY2030.
They serve the largest consumer segment in India, specifically low- to mid-income households.
Kirana stores are popular for high-frequency, low-AOV (average order value) baskets, which are essential for everyday spending.
The report highlights that despite the growth of quick commerce, kiranas continue to dominate the grocery market.
Their resilience is due to their ability to cater to the consumption patterns of the largest share of the population.
- Who
- Kirana stores
- What
- Dominate India's grocery market
- When
- Present and expected to continue until CY2030
- Where
- India
- Why
- They serve the largest share of the population, specifically those making frequent, smaller purchases
- Market Share
- ~91% in CY2025, expected to retain ~86% by CY2030
- Consumer Segment
- Low- to mid-income households
- Purchase Type
- High-frequency, low-AOV baskets
- Report Title
- THE AOV TRAP - Why India's mass grocery still leans on Kiranas
- Source
- RedSeer Strategy Consultants