Archive · 29 Dec 2025
India's TV industry grows amid OTT rise
India's television industry is growing, even with more people using online streaming services.
A report says the money made from TV will go up from $14 billion in 2024 to $18.1 billion in 2029.
This is happening because more people are paying for TV services at home.
The report is from a company called PwC.
So, even though streaming is popular, traditional TV is still doing well in India.
India's TV revenue projected to grow from $14B (2024) to $18.1B (2029).
Growth driven by increase in pay TV households.
Report by PwC highlights steady growth despite OTT expansion.
Traditional TV maintains strong presence alongside streaming.
Projected growth reflects continued demand for pay TV services.
- Who
- India's television industry
- What
- Projected revenue growth
- When
- 2024-2029
- Where
- India
- Why
- Increase in pay TV households
- Current revenue
- $14 billion (2024)
- Projected revenue
- $18.1 billion (2029)
- Growth driver
- Increase in pay TV households
- Report source
- PwC (PricewaterhouseCoopers)
- Timeframe
- 2024-2029