Archive · 10 Sep 2026

Apple’s iPhone Duo Bets on Premium Foldable Phone Economics

Apple’s iPhone Duo Bets on Premium Foldable Phone Economics

Apple made a new phone called the iPhone Duo that folds open into a bigger screen.

Foldable phones are still a small part of the phone market.

Apple made the crease in the screen less noticeable with a special display finish.

The phone can show apps side by side and work in different partly folded positions.

It costs $1,999 in the United States, which is less than analysts expected but still very expensive.

In India, it costs Rs 2,99,900 because the phone will initially be imported.

Analysts think Apple may attract iPhone users who have been waiting for a foldable model.

They also think Apple could earn a large share of the category’s money even if relatively few people buy foldable phones.

IDC expects Apple to become the largest foldable-phone seller in 2027.

Sources