Archive · 15 Sep 2026
Uttar Pradesh Opens 543 Stores for Rural Women’s Products
Uttar Pradesh has opened 543 stores for products made by rural women.
These women work in self-help groups.
The stores give them places to sell their products beyond their villages.
Their products can also be listed on websites and digital marketplaces.
More than 3,000 products have online or offline marketing support.
The government says branding and better packaging can help products attract more buyers.
A center in Bijnor is bringing products from different groups together for online sales.
Officials hope this will help rural women build small businesses and reach national and international markets.
Uttar Pradesh has established 543 Prerna SARAS Stores at district and block levels.
The stores are designed to connect self-help group products with larger markets.
Online and offline marketing platforms have been developed for more than 3,000 products.
Products can be marketed through ONDC, e-SARAS, Prerna Mart, Meesho, Amazon and Flipkart.
Officials say branding, packaging and market links could help women expand from livelihoods into small enterprises.
- Who
- The Uttar Pradesh government, self-help groups and rural women, with support from Rural Livelihood Mission officials.
- What
- The state established 543 Prerna SARAS Stores and created marketing platforms for more than 3,000 self-help group products.
- When
- The announcement was dated September 15; the year was not specified.
- Where
- Across Uttar Pradesh, including district and block locations, with online marketing beginning through the Bijnor State Aggregation Center.
- Why
- To improve branding, packaging, sales and market access for rural women’s products, helping self-help groups expand their enterprises.
- Stores established
- 543 Prerna SARAS Stores
- Products supported
- More than 3,000 products
- Store locations
- District and block levels in Uttar Pradesh
- Digital platforms
- ONDC, e-SARAS, Prerna Mart, Meesho, Amazon and Flipkart
- Aggregation center
- Bijnor State Aggregation Center
- Target beneficiaries
- Women in self-help groups
- Stated market ambition
- Expansion from village and district markets to national and international markets