Archive · 20 Jan 2026
Tata Consumer Focuses on Strategic Categories
Tata Consumer Products is focusing on growing by choosing the right categories for their business.
They want to grow both by making their own products better and by buying other companies that fit well with what they already do.
The company's leader, Ajit Krishnakumar, says they will only buy other companies if they can help Tata Consumer grow and make more money.
They are also working on making new and better products.
The company wants to make sure that the parts of their business that are growing fast will also help them make more profit.
They have a special way of choosing which companies to buy, making sure they are the right fit and can help Tata Consumer succeed in the long run.
Tata Consumer Products focuses on strategic category fit for acquisitions.
Growth segments make up nearly 30% of India business.
Company aims to grow EBITDA faster than topline every year.
Innovation to sales ratio increased from less than 1% to 5% over five years.
Acquisitions must leverage distribution network and offer long-term value.
- Who
- Tata Consumer Products (TCPL) and Ajit Krishnakumar
- What
- TCPL's strategy for growth through category focus and acquisitions
- When
- January 20, 2026
- Where
- India
- Why
- To build a future-ready business with sustainable growth
- Company
- Tata Consumer Products (TCPL)
- Executive
- Ajit Krishnakumar
- Role
- Executive Director & Chief Operating Officer
- Growth Strategy
- Organic and inorganic routes
- Growth Segments
- Nearly 30% of India business
- EBITDA Goal
- Grow faster than topline every year
- Innovation Ratio
- 5% of sales