Archive · 12 Jan 2026
New Book Explores Cinema's Cultural Impact
A new book called 'When Branding Met Movies' was launched at the World Book Fair in New Delhi.
The book is written by Chaitanya Prasad, Zoya Ahmad, and Vaishnavie Srinivasan.
It talks about how movies become a part of our lives and culture long after we watch them.
The authors say that it's not just the story that makes a movie special, but also things like the actors, music, posters, and social media.
They explain how these elements together create a bigger experience that stays with us.
The book launch had important people from the government, education, and film industry talking about how we should think about and understand movies.
They said that writing about films helps us see them in a new way and understand why they connect with us.
The book 'When Branding Met Movies' explores how cinema becomes cultural memory through branding and other elements.
Authors Chaitanya Prasad, Zoya Ahmad, and Vaishnavie Srinivasan argue that cinema is more than just plot and performances.
The book launch at the World Book Fair in New Delhi featured speakers from government, education, and the film industry.
Speakers emphasized the importance of writing about films to understand their deeper impact and cultural significance.
The book uses examples from Bollywood, Hollywood, regional cinema, and independent films to illustrate its points.
- Who
- Authors Chaitanya Prasad, Zoya Ahmad, Vaishnavie Srinivasan; Speakers from government, education, and film industry
- What
- Launch of the book 'When Branding Met Movies'
- When
- At the World Book Fair in New Delhi
- Where
- New Delhi, India
- Why
- To explore how cinema transforms into cultural memory and the role of branding in making films unforgettable
- Book Title
- When Branding Met Movies
- Authors
- Chaitanya Prasad, Zoya Ahmad, Vaishnavie Srinivasan
- Publisher
- National Book Trust (NBT)
- Launch Location
- World Book Fair, New Delhi
- Key Speakers
- C Santhil Rajan, Dr Ajay Nagabhushan, Dheeraj Singh, Utpal Borpujari, Ajay Kumar, Milind Sudhakar Marathe, Colonel Yuvraj Malik
- Main Theme
- Branding and cultural impact of cinema
- Examples Used
- Bollywood, Hollywood, regional cinema, independent films
- Key Argument
- Cinema shapes emotions and cultural identity