Archive · 25 Jul 2026
P.C. Musthafa's Journey from Plantations to ₹4,450 Crore iD Fresh Food
P.C. Musthafa was born in a very poor village in Kerala, India.
He had to leave school after Class 6 and work on coffee plantations with his father.
A teacher helped him go back to school, and he later graduated from NIT Calicut and IIM Bengaluru.
He started iD Fresh Food in 2005 with just ₹50,000.
The company sells fresh batter and ready-to-cook products.
Today, iD Fresh Food is worth ₹4,450 crore, and Musthafa's stake is worth ₹1,140 crore.
He shares his story to inspire others, showing that hard work and determination can overcome any challenges.
P.C. Musthafa overcame poverty and academic setbacks to build iD Fresh Food.
Started with ₹50,000 in 2005, the company is now valued at ₹4,450 crore.
iD Fresh Food sells fresh batter and ready-to-cook products in over 100 cities.
Musthafa's stake in the company is worth approximately ₹1,140 crore.
The company aims to achieve ₹2,500 crore in revenue over the next four years.
- Who
- P.C. Musthafa
- What
- Founder of iD Fresh Food
- When
- 2005
- Where
- Bengaluru, India
- Why
- To provide hygienically packed idli and dosa batter
Entrepreneurial Success
Challenges and Hardships
Background and Early Life
Entrepreneurial Success
Born in a remote village in Kerala, Musthafa overcame poverty and academic setbacks to build a successful business.
Challenges and Hardships
Musthafa's family lived in extreme poverty, forcing him to leave school after Class 6 and work on coffee plantations.
Education and Career
Entrepreneurial Success
Musthafa excelled academically after returning to school, graduating from NIT Calicut and IIM Bengaluru.
Challenges and Hardships
Despite his academic achievements, Musthafa initially struggled with poverty and lack of opportunities.
Business Venture
Entrepreneurial Success
iD Fresh Food has grown into a ₹4,450 crore company with a strong market presence.
Challenges and Hardships
The early days of the business were challenging, with slow initial sales and limited resources.
- Founder
- P.C. Musthafa
- Company
- iD Fresh Food
- Company Valuation
- ₹4,450 crore
- Founder's Stake
- ₹1,140 crore
- Initial Investment
- ₹50,000
- Revenue FY25
- ₹680 crore
- CAGR
- 20%
- Revenue Target
- ₹2,500 crore in the next four years