Archive · 16 Jun 2025
Indian Startup Attero Capitalizes on E-Waste Recycling
Imagine all the old phones, computers, and other gadgets we don't use anymore.
They have valuable stuff inside, like gold and silver!
Attero is a company in India that takes these old electronics and pulls out those valuable materials so they can be used again.
They've made special tools to help people sell their old gadgets and also to help the people who collect the scraps.
This helps the environment by keeping harmful stuff out of landfills and helps create new products without needing to mine for new resources.
Attero, an Indian e-waste recycling company, is turning discarded electronics into valuable resources.
The company recovers materials like gold, silver, lithium, and cobalt from e-waste.
Attero has developed platforms like MetalMandi to digitize scrap trade and Selsmart for consumer recycling.
MetalMandi aims to formalize the scrap sector and improve scrap dealer incomes.
Selsmart offers a convenient way for consumers to responsibly dispose of old electronics.
- Who
- Attero, an e-waste recycling company.
- What
- Attero recycles e-waste, extracting valuable materials and providing platforms for collection and trade.
- When
- Attero was founded in 2008 and has grown significantly since 2021.
- Where
- India, with a facility in Roorkee and offices in several countries.
- Why
- To address e-waste issues, recover valuable materials, and promote a circular economy.
Consumers
Informal E-Waste Handlers
E-waste Disposal Awareness
Consumers
Desire for convenient and responsible disposal.
Informal E-Waste Handlers
Unaware of responsible disposal methods or value of e-waste.
- Company
- Attero
- Location
- India
- Services
- E-waste recycling, metal extraction, and platform operation
- Key Products
- MetalMandi and Selsmart
- Revenue Growth
- 30 times in the last four years
- Patents
- 46 global patents