Archive · 19 Jun 2025
Naga Saint Eye Test Wins Silver Lion at Cannes Lions 2025
Indian agencies made a social impact with the 'Naga Saint Eye Test' campaign, which won an award at Cannes Lions.
The campaign used the Naga Sadhus at the Maha Kumbh Mela to bring awareness to diabetes-induced blindness.
The Sadhus had Hindi letters on their backs, helping people get eye check-ups.
This innovative approach reached many people and highlighted a critical health issue.
A public health initiative, 'Naga Saint Eye Test,' won a Silver Lion at Cannes Lions 2025.
The campaign, led by Godrej Consumer Products Ltd. (GCPL), aimed to raise awareness about diabetes-induced blindness.
Naga Sadhus were transformed into eye vision testing charts using Hindi letters on their backs.
The initiative took place at the Maha Kumbh Mela 2025 in Prayagraj, Uttar Pradesh.
The campaign reached 600 million people and provided eye care to 400,000 individuals.
- Who
- Godrej Consumer Products Ltd. (GCPL), Eyebetes Foundation, and Naga Sadhus.
- What
- The 'Naga Saint Eye Test' initiative won a Silver Lion at Cannes Lions 2025.
- When
- During the Cannes Lions 2025 and at the Maha Kumbh Mela 2025.
- Where
- Cannes Lions International Festival of Creativity and Prayagraj, Uttar Pradesh, India.
- Why
- To raise awareness about diabetes-induced blindness and promote eye care.
- Award
- Silver Lion
- Campaign Name
- Naga Saint Eye Test
- Lead Organization
- Godrej Consumer Products Ltd. (GCPL)
- Focus
- Diabetes-induced blindness awareness
- Location
- Maha Kumbh Mela 2025
- People Reached
- 600 million
- Individuals with Eye Care
- 400,000
